Make the structure of the match easier to see.
Our mission is to make serious football analysis more accessible without forcing clubs into a specific camera ecosystem.
A visual, evidence-led approach.
Football video contains more than moments and highlights. It contains movement, spacing, relationships and team structure. 90+10 connects those spatial ideas directly to the source footage coaching staff already understand.
The direction is camera-independent: compatible tactical footage should be useful regardless of the manufacturer that captured it. The current private beta is focused on validating that direction honestly with clubs that control suitable footage.
Watching tells you what happened. 90+10 is being built to help performance teams read the structure behind it.
We are pre-commercial. We do not claim customers, partnerships or validated production performance that do not yet exist.
Interested in helping validate the platform?
We are looking for practical input from coaches, analysts and clubs with suitable tactical footage.